If you have been around the Diablo 3 gold making scene long enough you have surely stumbled across
Diablo3GoldGuide.NET by now. Before I go on I will address the crickets here as of late. In the past week I havne't had a chance to post here much due to some pretty big things going on in my real life. I am hoping to post here as often as I can, but the summer is a busy time for everyone and I am sure you understand. Now, that being said I want to talk to you about the site I mentioned. The sites writers Markco has a cute little slogan that he uses. He used it in World Of Warcraft when he played as well trying to fit it into his new endeavor with Diablo 3. The slogan he uses is "
Buy Low, Sell Normal."
Does that saying sound a bit silly? Don't worry, your instinct isn't wrong, it is silly. Actually it's just plain old stupid and really nothing more than a sales tactic (Par for the course however for Markco). You are all intelligent folks so I'm sure you have heard the real saying. The one you should be following and living by. The one that goes
"Buy Low, Sell High." The one that has been tried and true; proven by millions of examples of economic success by those who have used it. Yeah--I'm talking that one.
Buy low, sell high is a very simplistic concept to grasp. You buy a commodity, or anything really, when the price of it is low. You sit on it for a while. When the price rises you sell and walk away with a profit. Rinse and repeat until you are a millionaire will offshore bank account in Switzerland.
Now I will admit I bag on Markco a lot on this site. I do it because I fundamentally disagree with the vast majority of the things he does. I won't get into that today and not to mention I've got more than one post here explaining that. Today's post is because his mantra of
Buy low, sell normal is just bad practice if you actually follow it. In the context of Diablo 3 it makes no sense. Diablo 3's markets are fluctuating second by second which means there is no such thing as "
Normal." So right there his policy is flawed. His policy is identical in every way to
Buy low, sell high except in name. He is telling people to purchase an item. Wait for the price to rise and then sell it off. Pardon my language, but how the fuck is that not
"Buy low, sell high?"
Ok, Ok, Ok--you're right Markco has a little bit to add to an already existing, time-tested, tried and true slogan for making money. What he is saying is you should sell, get this, sooner. You need to sell your items before they go higher in value so you sell them faster. Makes sense right!?--Oh, you don't get it either? Don't worry, because you aren't alone at all. Since beginning this site I actually have had both e-mails and DM tweets from people asking me to elaborate on what the hell he is talking about. What I have told all of them and I am now telling you is that it means nothing. It means nothing except
Buy low, sell high. It means the exact same thing it is just being used as a sales tactic to have you get out your credit card. I tell them that using this strategy with yield you less profits because he is under this belief that we as individual players are able to function exactly like
WalMart. Doing what WalMart in real life in Diablo 3 is not physically possible. You cannot control an entire market and even Markco admits this in his sales pitch for his guide. Telling you to take less profits more times on a game that limits the amount of things you can sell is just stupid and I question the intelligence of anyone who would suggest it.
I'm not a fool, I understand the concept of selling things at a lower price and faster. That too is an economic strategy that has worked well. Just about all big name stores do it, but I have to emphasis that none of you are a big name store in Diablo 3. You may control one specific market for one specific block of time, but you will never be at a place economically in Diablo 3 where you can regularly undercut people to the point where taking less profits is more beneficial.
No matter what way you spin it and no matter what small little twist Markco thinks he is putting on his saying it is still, in every single way you look at it, the same strategy that has been used for decades. So what is the reason behind
Buy low, sell normal you ask? To me I think it's easy. Everyone wanting to gain attention needs something unique. They need something that no one else has. They need that one thing to draw people in, get them reading and in Markco's case hopefully purchasing his guide. So in comes this Frankenstein saying of his to fill that role. It is little more than a tagline to garner attention from people who are looking for answers.
Continue reading about this money losing strategy at
ColdsGoldFactory.